the skin edit.

The only 4 things you need to know about Hyaluronic Acid

Hyaluronic Acid is an ingredient which is loved by skincare experts and is not about to fall out of favour at any time in the future.

But the problem is, it’s an ingredient that can be difficult to understand without wading through a tonne of information. Its name suggests that it might have the skin-exfoliating properties of skincare acids but in fact, it’s one of the most gentle and hydrating ingredients you can use on your skin. 

1. Non-Irritating

Hyaluronic Acid is a vital carbohydrate found naturally in skin which supports the structure of the organ. Its job is to keep every aspect of the skin stable and constantly renewed. It has the enormous capacity to attract and hold vast amounts of moisture and is thus super-hydrating. Because it is naturally present in the body, Hyaluronic Acid is suitable for virtually every skin-type.

2. Anti Ageing

In addition to retaining skin moisture, hyaluronic acid keeps collagen synthesis up, contributing to its anti-aging benefits for the skin. Higher levels of collagen and hyaluronic acid are related to skin that is more supple and resistant to wrinkles and fine lines but the amount of hyaluronic acid our bodies produce decreases sharply with age. Not only is Hyaluronic Acid super-hydrating, it is also anti-ageing and has an instant plumping effect on the skin.

    3. Complements other ingredients

    Hyaluronic acid works well with other ingredients in your routine. Because it is a natural component of the skin’s natural moisturising factor (the cocktail of substances that the skin produces to keep itself hydrated)

    4. The only tricky thing about Hyaluronic Acid

    Choosing a hyaluronic acid that delivers visible skin benefits can be tricky. The molecule itself is sometimes too large to penetrate the skin. Try to choose a multiple molecular weight serum over a cream – this will  sink straight into the skin and lock moisture deep into the dermal layers. A great hyaluronic serum should feel silky and velvety without any tacky residue and you should  notice its effect soon after you include it in your routine.

    Shop mentioned products

    Pure Hyaluronic Serum - 30ml

    Pure Hyaluronic Serum

    Hyaluronic Acid Serum - 30ml


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